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Amazon Fresh Store Coming to Leominster, MA

By Mike S.
Amazon Fresh storefront.

Photo of a newly opened Amazon Fresh store, similar to what could be coming to Leominster. Credit: Wirestock -

There has been a lot of speculation about what is going into the former Shaw’s at WaterTower Plaza. One of the most popular Leominster Facebook groups has people posting about it nearly once a week. Lately, however, information has been coming out that is pointing to Amazon Fresh. We also think it will be Amazon Fresh based on what we’ve seen.

WaterTower Plaza Construction Project Page

Brixmor, the company that manages WaterTower Plaza, has a page on their website that lists projects that are currently under development. The first project listed is WaterTower Plaza in Leominster. Link below:

Brixmor WaterTower Plaza in development page

On this page you’ll find they share images of a new grocery store that looks a lot like Amazon Fresh. Nearly identical to the new ones being built. Note the grey façade, lime green accents, and square windows. All you have to do to confirm this is Google “Amazon Fresh”, and look at pictures of other Amazon Fresh stores, or check out the one that is opening in Saugus. Notice the similarity?

There’s also been unconfirmed rumors and information in the Leominster Facebook groups that support this. For example, one person said that a worker gave them a corporate name on their phone that is associated with Amazon Fresh. Others have spoken to managers at certain locations in WaterTower Plaza that have also said Amazon Fresh. The most convincing evidence so far though is the development page on the Brixmor website.

At this point, we can all but officially confirm an Amazon Fresh grocery store is taking the place of the former Shaw’s in WaterTower Plaza.

Amazon Fresh Leominster Construction Updates

Construction on the former Shaw’s building is moving fast. They’ve already torn off the old façade, gutted the inside, and are starting to dig around front. Check out some of the recent construction photos below.

Amazon Fresh store under construction in Leominster, MA as of April 2023.
Front of Amazon Fresh building under construction.
October, 2022 – Front of the building taking shape with new structural elements.
Construction and heavy equipment at the former Shaw's in Leominster.
August, 2022 – Construction ongoing at the former Shaw’s in Leominster.
View of the removed façade and ongoing construction at the former Shaw's in Leominster.
August, 2022 – Side of the demolished façade and ongoing construction at the former Shaw’s in Leominster.

We don’t have an exact date of when Amazon Fresh is opening, but we anticipate sometime in the first half of 2023. We’ll keep you updated as we find out more.

What’s an Amazon Fresh Store?

Never heard of Amazon Fresh? Check out this video of what shopping in an Amazon Fresh store is like. If you didn’t know, some Amazon Fresh stores have what they call Dash Carts. They’re grocery carts that allow you to skip the checkout line by using a combination of computer vision algorithms and sensor fusion to help identify items placed in the cart.

Amazon shopping cart demo at an Amazon Fresh grocery store – Rich DeMuro on YouTube


Leave a Comment!
  1. Linda

    You should have gone through the checkout?!!!

    • Cheryl Warren

      So, if you can’t take the cart out of the store, how & where do you load your purchases into your vehicle?

      • Leonard

        It doesn’t really matter anyway. Amazon’s latest “Fresh” stores no longer use those fancy carts. Instead, they use “Just Walk Out” technology, which you can read more about here:

        It doesn’t have the same issues as the fancy cart, so that’s a plus!

  2. Rose T Earley

    Thank you so much for keeping us updated with what’s going on in Leominster.

  3. Jeanne

    What about the progress going on With the Whitney field mall? What other stores,restaurants etc are going in?
    What about the Kmart site?

  4. Leonard

    Hi Mike, I think it would be great if you could talk about the Kmart site. It deserves some attention from Living in Leominster! 😉

  5. Mike

    Great news…. Meanwhile, they are building a distribution center on Crawford Street in Fitchburg less than a mile away from the airport that just extended it’s runway.

  6. Jeff C

    No Thanks, more dollars leaving our community and going to some corporate headquarters on the other side of the country.

  7. Melissa

    We need a Sonic and Marcos Pizza

  8. Melissa

    And Cracker Barrel


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